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Critical Conditions's avatar

Thank you for quoting my comment on tariffs and responding to it. However, I remain unconvinced that all tariffs are bad - and this is why.

You write: "If the price of carrots rises above the original price, a price that American farmers were competing with before trade began, they are going to notice… and start planting carrots again!"

I do not know a lot about carrots, but let's allow that even if you had not planted carrots for 10-20 years, you can come back quickly and suddenly produce large quantities of world-class product. The thing is, in many industries these "comebacks" aren't possible.

Take car manufacturing. Say a factory that hasn't guilt cars in a decade sees nice margins and wishes to come back. Guess what?

• Economies of scale could take years to achieve, so margins could be low or negative for at least several years;

• Managers, engineers and technicians with an up-to-date skill set and experience may not be easy to find and hire;

• For non-commodity products, without any corporate brand strength, goodwill, enormous marketing, promotional and advertising budgets may be impossible to obtain - who will buy your Johnny-Comeback-From-Obscurity brands? RC cola may be good, but when was the last time you saw it anywhere without specifically searching for it?

• Beyond simply a corporate brand, there are country brands. We know who makes great stuff - Swiss watches, German cars, Italian fashion, Colombian coffee, Indian tea ring a bell. Would you buy a Colombian watch? Italian coffee (they do consume but do not really produce)? An Indian car? Once a country brand, perhaps better termed a "virtual franchise," is lost, it will be extremely difficult to get it back.

We talk a great deal about moats. Barriers to entry. They are a real thing. Companies who capture a market will want to build moats! It's not possible in all industries but is possible in many. Have you ever tried to compete against a well-entrenched incumbent? I have! It's an absolute bear.

Anyway, there's been a divergence between what an economists think should happen and what businesspeople know can happen. Economies of scale, brand recognition, regulatory compliance, virtual franchises, first mover advantage, switching costs, network effects, etc. - these things can keep a business in business and competitors at bay long after cost leadership has been lost or abandoned.

Tariffs attempt to prevent the advantages gained by dumping so that the other moats would not be built.

EDIT: forgot to add the market knowledge. That tends to become obsolete very quickly if one is not continuously workin in the field.

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Jacob Valentino's avatar

What are your thoughts on reciprocal tariffs that Trump has enacted today?

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